As an extension of the ownership bias: Those that don't buy paid apps on either platform demonstrate similar downloading and spending habits to the ones that do. However, the most-cited reason users purchased applications was because they liked the free version of the app demonstrating that free-to-paid conversions fare well in the app market. * Most mobile app downloaders run searches for applications directly on their mobile device, rather than from their own computers. * Android and iPhone users download close to 10 new apps per month; iPod touch owners download an average of 18. * As mentioned above, upgrading from the "lite" (that is, free) version of an app was the top reason users gave for purchasing a paid app. * iPhone and iPod touch users are two times more likely to purchase paid apps than Android users. * Regular paid app downloaders spend about $9 on an average of five paid downloads per month.