When a truffle was $0.15 and a Kiss was $0.01, 73% of subjects chose the truffle and 27% the Kiss. #When a truffle was $0.14 and a Kiss was free, 69% chose the kiss and 31% the truffle. #According to standard economic theory, the price reduction shouldn't lead to any behavior change (relative price and expected pleasure should be equal between the two experiments)

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