# Participants were asked if they ever had “met and shook hands with a TV character at Disney Land resort.” # A week later they returned to the lab and were shown a fake print ad for a theme park, with text describing the memory of meeting Disney characters from your youth. # Participants were told to repeat the experiment from the first week. After seeing the ad, 90% of subjects reported a greater likelihood of shaken hands with a cartoon character than before. Asked if the ad had any effect on their memories, almost all said no.